App store optimization (ASO) is important for app growth because it helps improve the visibility and discoverability of an app within an app store. When users search for apps within an app store, the apps that rank higher in the search results are more likely to be downloaded. By optimizing the elements of an app’s listing (such as the title, keywords, description, and visual assets), app developers and marketers can increase the likelihood that their app will rank higher in search results and be more visible to users.

ASO is especially important for app growth because the majority of app downloads come from app stores. According to a study by Sensor Tower, more than 90% of all app downloads worldwide in 2020 came from app stores. This makes it critical for app developers and marketers to focus on ASO in order to drive visibility and downloads for their app.

ASO is not a one-time effort, but rather an ongoing process that requires continuous monitoring and optimization. By regularly updating the app’s listing and analyzing the performance of different elements, app developers and marketers can continue to improve the visibility and discoverability of their app and drive growth over time.